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Why Underwrite On KRCL?
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You Demonstrate
Community Concern:
Underwriting identifies your business, products
and services as supporting community radio programming.
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Cost-Effective
Identification:
Underwriting puts your business in the spotlight
with a diverse ans loyal segment of public
radio listeners, at rates far below commercial media.
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Image Enhancement:
Underwriting acknowledgements are concise and
gimmick-free, linking your business or organization
with the high-quality image of commercial-free radio
in the community interest.
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Tax Benefits:
Underwriting is a tax-deductible, charitable
contribution to Listeners Community Radio, KRCL.
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Reach a
Specific Audience:
You can position your announcements during programs
that appeal to the market segment you are trying
to reach.
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Support
programming you enjoy:
Identify your business with a particular style
of music or personality found only on KRCL.
About Your Underwriting
Spot
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KRCL airwaves are intended to inform and educate
the public in a non-commercial way. The purpose
of underwriting messages is to acknowledge our
supporters and provide a brief description of
their products and services.
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Business underwriting
messages are 15 seconds long. The Underwriting Manager
will help you craft a message that
will be concise, impactful, and comply with
the guidelines of the FCC and KRCL.
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Underwriting
spots are recorded at KRCL. Production costs are generally
included in the underwriting rates.
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Messages may not
include comparative or qualitative descriptions,
music, pricing, calls to action, or inducements
to buy.
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Underwriting
spots for a non-profit organization are 30
seconds long and may contain music.
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KRCL reserves
the right to decline underwriting support if the
products, services or practices of a business are
deemed in conflict with the mission of KRCL or the
public interest.
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Sample Wording
for Your Underwriting Spot: "Support for
KRCL provided by [Business Name], featuring [product
or service description]. More information is available
by calling [phone number], or on the web at [website
address]."
Underwriting
is affordable!
Interested
in supporting KRCL through underwriting?
Email Shawn Jimerson or call (801) 363-1818
Join these other fine businesses in supporting
KRCL!
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