The Benefits of Underwriting on 90.9fm KRCL
Dozens of business sponsors come together to underwrite 30% of KRCL’s funding for on air music programming and community stories, online content and community and fundraising events. These sponsors’ significant support is acknowledged with brief announcements identifying their businesses and organizations and their products or services along with their contact information.
Underwriting provides a unique opportunity for companies and organizations to become civically engaged, while supporting both philanthropic and marketing goals by:
- Reaching a large radio audience along the Wasatch Front and Park City populated by people who are educated, active, creative, and influential. These are the folks who make northern Utah an incredibly desirable place to live and work.
- Delivering a straight forward branding or positioning message into an uncluttered and hype-free listening environment where listeners are uniquely attentive to music, community stories and sponsor message.
- Touching listeners who are enthusiastically open to sponsorship messages because of the value they place on KRCL’s programming. KRCL listeners recognize, appreciate, and welcome opportunities to support businesses and organizations who support public radio.
KRCL is also unique among local media in that it reaches a large concentration of professionals, business leaders and owners, technologists and members of the creative class – people who actively shape the future of Northern Utah as opinion leaders, community organizers, early adopters and taste makers.
Learn more about underwriting and the KRCL audience by requesting a media kit from General Manager, Vicki Mann at firstname.lastname@example.org or (801) 363 1818